Mireia Cervera is an interior designer by profession; her professional
experience has always been linked to the contract channel,
as a buyer-designer, project manager, commercial agent or
commercial director. She has designed products, designed spaces,
directed works, negotiated prices and supplied projects.
Her wide versatility in the channel has led her to work during
the last years as a developer of marketing strategies for companies
in the contract channel. She has worked as a consultant in a
transversal manner, involving the departments of Management,
Product, Marketing, Communication and Commercial. She has
been responsible for carrying out the communication between
them and the commercial support.
Since May 2018 she has assumed the co-direction of the Association
of Spanish Design Companies (RED-aede) and since 2015 she
has been promoting the Association’s companies in the projects
that have been signed up through the contract channel. She is
also responsible for the signing of Red Contract agreements, in
which the Association is responsible for working as a facilitator
for companies and for offering products that are guaranteed to
be 100% Spanish designed projects.