Dressing gowns, for being at home
When we become guests of a hotel, just as we
do in our daily lives, the first thing we do after
arriving from a trip is to try to get comfortable
in the room. The dressing-gown is precisely
one of those garments that allow guests to
enjoy that feeling of comfort, that feeling of
being at home.
Vayoil Textil remains faithful to its strategy of
offering high-end and luxury hotels new products
that improve the customer’s stay.
To this end, the company has a department
especially dedicated to research these needs
and to improve its products called “Technical
Product Office”, which has been responsible
for preparing and developing the launch of
this new garment.
A new category of product that is aimed at
hotels from 4 to 5 stars, the target-market of
the company, and which includes a complete
collection made of various materials; linencotton,
cotton-polyester and different microfibres.
The success of a product such as the bathrobe
is undeniable, but after being used after the
bath, the garment is damp and can no longer
perform the robe function that many people
need. This observation has prompted Vayoil
Textil to launch this new category.
At a time when the guest experience is the
central element for any hotel, this product reinforces
In the words of Luis Esteve, Manager of Vayoil
Textil: “Just as a few years ago we developed
a report on the ideal composition of a bed
which we called “ bed architecture “, which
had a major impact among our customers, we
are now offering this new category of product
that we are sure will be a success “.
The company, with the focus on the hotel
user, and always trying to anticipate their
needs in the search to achieve a satisfactory
and complete user experience, has introduced
a new category of lingerie for hotels
and collectives, which until today has not
existed: the dressing-gown.
El éxito de un producto como el albornoz
es indudable, pero después de usarse tras el
baño, la prenda queda húmeda y ya no puede
hacer la función de bata que mucha gente
necesita. Esta constatación ha impulsado a Vayoil
textil a lanzar esta nueva categoría.
En un momento en que la experiencia del
huésped es el elemento central para cualquier
hotel, este producto refuerza este planteamiento.
En palabras de Luis Esteve, Gerente de Vayoil
Textil: “Al igual que hace unos años desarrollamos
un estudio sobre la composición ideal
de una cama que llamamos “arquitectura de
la cama”, con gran acogida entre nuestros
clientes, les proponemos ahora esta nueva categoría
producto que estamos seguro va a ser
todo un éxito”.