By Rocío Macho
43 At what point did you decide that
your professional facets - interior desig-ner
and communicator should go hand in
I started thinking about it in the first photo
shoots on the sets I did for Ramon Soler®,
where I used to create interior design, styling
and photographic work. At that moment, I
thought that when you are managing brand
communication, image is very important.
In 2004, in the first Casa Decor event we
undertook at Barasona Diseño y Comunica-ción,
with a project under the name ‘Salón de
Aguas’, we began to communicate en masse
to all and sundry and from that time, we have
not stopped. A very successful project, a
luxury bathroom where red, black and gray
54 spaincontract. Coffee Break. Carmen Barasona
colours were mixed with baroque and mini-malist
styles in a beautiful way.
What has been your experience of the
evolution of the contract business sector
since you founded your agency 15 years
A few years ago, people in the business did
not know what the word contract was. I realize
that almost all the brands wanted to orientate
towards the contract business, although I be-lieve
that it is not appropriate, because not all
brands are ready to serve the contract sector,
that is, they lack a large supply of product units
and very high quality provisions for large hotels.
If all brands can supply a boutique hotel, it is
because it is similar to a luxury residence, but
many brands are not prepared to meet large-scale
--- Urban Chic de Ramon Soler®. Estilis-mo
y dirección de arte de la sesión
fotográfica realizada por Barasona
Diseño y Comunicación.
--- Ramon Soler® Urban Chic. Styling
and art direction at the photo shot
at Barasona Diseño y Comunicación.
Do you think that the studio projects are
being publicized properly? Or is there still
a long way to go?
The big studios are already communicating and
that’s why we always see the same ones in the
press. But there is a lot of work still to do, since
the majority is not publicizing for the most part,
and it would not surprise you to see major stu-dios
that even today neither communicate nor
provide good photographs.
Social networks, YouTube, Instagram, in-fluencers,
foodies, etc ... Do they contribu-te
to the task of communicating agencies
or rather distort things?
Social networks, YouTube, Instagram, influen-cers
... I consider that they are one more tool
to be directed towards the consumer. I think
they complement the communication strategy
would you have a coffee with? I would
like to have met Le Corbusier.
A national designer? Patricia Urquiola.
A model company? Ramon Soler, be-cause
it is a factory that I know and
have collaborated with regularly. In my
opinion, it has all the values that matter
in a company: excellent treatment of its
employees, suppliers and customers, its
growth as a company, but valuing its hu-man
team and its own resources. It has
also managed to overcome the crisis and
to be at the forefront of design and above
all I like its professionalism and the huma-ne
treatment by the company itself.
An iconic design? Any lamp by Ingo
An inspiring space? There are many, from
the Interior of La Sagrada Familia to the
Louis Vuitton Foundation in Paris, and
A city? Barcelona, New York, London...
A project that you would have liked
to have publicized? The projects of Phi-lippe