Each brand, with its own design
Sercotel Hotels, Esentia and Kalma Hotels & Resorts.
Each brand in the group has its own personality. As Nicolás Lleixa explains,
“the hotels that belong to the same brand share many elements, some are
clearly visible and others are more intangible, which reinforce the idea of a
common aesthetic and a functional concept”.
Sercotel Hotels is the brand of urban hotels. Esentia responds to comfortable
and functional establishments. And Kalma Hotels & Resorts are charming
establishments for leisure and relaxation. And this is reflected in its
design: “The aesthetics of our Kalma hotels convey tranquility and connection
with nature. They are usually bright spaces, fresh, where the organic
and natural prevail. We have engineered it so that when a client enters a
Kalma, he knows how to recognize it for more than its nomenclature, and
can concentrate on the serenity that the facilities convey, its colours and
even the smell. By contrast, hotels under the Sercotel Hotels banner are
oriented towards urban leisure and corporate clients, integrating elements
and brand products into its general aesthetics. Elements are oriented to
providing a service, such as the reading spaces that we have baptized as
‘olvidotecas’ (forgotten-libraries), or pop-up elements, such as our earlyriser
breakfast inspired by old street vending carts from the 20s”.
The Quality and Product department, headed by its director Sonia Sharp,
conceptualizes each project together with the Brands department that
specializes in marketing, design and branding, adapting the concept of
brand, its creativity and elements that will characterize each hotel. “One
must consider that one of our maxims is to respect the concept spirit of
each establishment, not aiming for all hotels to be clones one of each,
but each to have its own personality, that the storytelling of each property
serves as a link to the brands of the chain but, that said, let’s not eliminate
the ‘soul’ that makes the difference in our hotels. The development
of each new hotel or each renovation is carried out by our Requena and
Plaza partners with whom we have collaborated over years with excellent
results. It is teamwork of which we feel very proud”
--- AHabitación Sercotel Gran
Hotel Conde Duque. Madrid.
--- ASercotel Gran Hotel Conde
Duque room. Madrid. Spain.
--- AHabitación Kalma Sitges
Hotel. Barcelona. España.
--- AKalma Sitges Hotel room.