IBEROSTAR ROYAL ANDALUS
Responsible interior design
Can interior design contribute to the environmental commitment expressed by a multinational with more than one
hundred hotels in 16 countries?.
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Iberostar integrates it into its sustainability,
innovation and responsibility policy.
“Interior design is essential to making a space
unique and allowing the customer to enjoy
maximum comfort and quality.”
Fernando García, Chief Resources Officer at
the Iberostar Group, explains how “at Iberostar
there is no hotel the same as another. We
endow hotels with an essence, always being
faithful to the place where it is located. The
local community, nature, sustainability and
responsibility for the environment are essential
elements when designing and creating our
hotels”.
The sustainable commitment has made the
Group an international benchmark for a responsible
tourism business model, which is
reflected in the Wave of Change movement,
through which Iberostar promotes the protection
of the oceans and responsible tourism.
Iberostar does not use single-use plastics, its
strategy affects the improvement of the ecological
health of the ecosystems that surround
its hotels and its roadmap includes stopping
the production of waste by 2025 and neutralizing
its carbon emissions by 2030. These objectives
have been transferred to the interior
design project. This is the case of the Iberostar
Grand Hotel Portals Nous, in Mallorca, designed
by Marcel Wanders Studio with high energy
efficiency criteria. This is a boutique hotel
that emphasizes its surroundings with organic
shapes, handcrafted elements, textile prints
and an iconic piece that is discovered in different
places: the tree of life. The references to
the Group’s Mallorcan origin are reflected in
its designs, a marine inspiration that is evident
in the Coral Level, hotels conceived to live a
superior experience within another hotel and
an avant-garde design, the work of José Deudero
Alorda.
The recent remodeling of the Iberostar Royal
Andalus, in Cádiz, once again confirms the
Group’s commitment: it has used natural materials,
equipped them with sensors to measure
emissions, consumption and energy savings,
and has optimized waste management and its
use.