--- Point --- Punt Mobles
--- Una vez obtenida la capitalidad, ¿cuáles serán los pasos más
inmediatos a seguir para el comienzo de 2020?
Ahora mismo los siguientes plazos pasan por consolidar un equipo profesional
de trabajo que comience a organizar y gestionar acciones capaces
de generar un cambio sistémico en la sociedad a partir del diseño. Que
conjuntamente con los profesionales, asociaciones, instituciones y gente
en general se generen proyectos, ideas y sinergias que se visualicen en
2022 y puedan suponer un antes y un después en la vida de las personas
a partir del diseño. En enero ese equipo ha de estar configurado y a partir
de ese momento se iniciarán las acciones coordinadas para ir aterrizando
todo un programa de actividades de 2020 a 2022, siempre bajo la supervisión
de la WDO para tener una agenda acorde a sus expectativas, que
sabemos vamos a superar con creces.
By Rocío Macho
--- In 2008 you founded the Mint Studio and 10 years later you
are directing the candidacy to make Valencia the design capital,
what were your motivations when you took on this challenge?
In a decade the landscape of Valencian design has changed completely as
far as the relationship with the Administration has been concerned. An
improvement. There were excellent designers before as there are now, but
many initiatives and projects were only partly achieved due to the lack of
institutional support. The motivation to direct the candidacy was based
precisely on the fact that I have always been very critical with that abandonment
of design and the neglect of the Valencian administrations. 2018
was the moment, and we were in the perfect place, to launch the project
strongly with a view to 2022; but always conscious that we were activating
a process and not just creating an event.
--- Could you tell us about your incorporation into the crew of
the ship that you have captained during these last few months?
In September 2017, coinciding with the Habitat Fair of Valencia, I published
an article in the press wondering whether Valencia could be the World Capital
of Design. In parallel, even without crossing paths and, in fact without
knowing each other, businessman Vicente Pons had in Mexico -the World
Design Capital in 2018 - his first epiphany of “why not Valencia?”; and
he was really the one who kicked the ball off with designer Vicent Martínez,
and together with Jorge Fombellida from the Fair of Valencia and the
Association of Designers of the Valencian Community. Finally, we reached
Valencia City Hall and we sat down at a table with all of them and with La
Marina de Valencia and its director Vicent Llorens, who was the one who
expressed the need for a project manager. That’s where Pau Rausell, from
the Econcult group of the University of Valencia, and I, joined the process
with very complementary profiles and began to co-direct the project.
--- After so many months of intense work, the reward has arrived.
How have the members and promoters of the candidacy lived this
With immense joy as far as the recognition is concerned, since Valencian
design deserved such an award, but also as a wonderful opportunity and
as a tremendous challenge. Now we have a lot of work ahead in order to
design a massive program that is capable of transforming society from the
design plan, relying on the professional competence of the Valencian Community.
The jury of the World Design Organization actually highlighted the
level of maturity of the Valencian design, and this international recognition
is very gratifying.