Page 23

spaincontract29

From his studio have emerged with the same ease corporate images, porcelain pieces, chairs, home furnishings, lamps, sanitary ware and “ephemeral architecture”. That is to say, exhibition stand designs, exhibitions, etc. Ximo Roca possesses a distinguished career with numerous awards such as the Valencia Innovation Design Awards for the years of 1987, 1989 and 1993 and the FIM Interior Design Awards in 2001 and 2003. He won the first Corian Dupont Ibérica Prize in the category of Home Installations in 2006. In 2007 one of his most emblematic pieces designed for Bonestil, the Zeros chair, won the Delta 23 ADI FAD Selection. In 2011, he received the ADCV Industrial Design Award, for excellent design throughout the Valencian Community. In 2015 he received the Good Design Award awarded by The Chicago Athenaeum for his Ole de Brando Chair: From the Museum of Architecture and Design of the Chicago Athenaeum, USA and the Canut de Estiluz he won recognition for i-NOVO. In 2016 he won the Clap Platinum Award for the FRAC chair from Loyratime, and a Clap Selection for the Best Design Concept for the Biel wastebasket. design as an added value intrinsic factor in each piece, that makes it personal and therefore, competitive and different in the market-place. I am an easy-going and close interlocutor, who applies his knowledge with a bold formalization of designs, in pursuing projects, or each product in itself going far beyond the initial creative limits. I consider myself, therefore, a “corporate chef design in the companies”, and a worker in the test tubes of the stoves. My goal is to purify lines to the point that the user does not know if that chair that has been using for years is beautiful because it is efficient, or conversely, it is practical because it is beautiful. The pieces that I design, far from echoing possible stridencies, are always hybrid products: very controlled, adjusted to the premises that have been imposed and, at the same time, connected to their environment, in harmony with the dominant trends of the moment in which they are born. In setting out the intention to create competitive and attractive products, a double position emerges between the intention to satisfy the global condition of the business, and that of providing a differentiating value, something outstanding, for each work. Logically, the author’s hand ensures that a project has several common denominators, among which possibly the most outstanding is rigour. Well understood rigour. In conclusion, I would say that a good design for a chair should take into account ergonomics, but anthropometry is also fundamental, since the space that will occupy the chair is very important, although unknown and variable. In this sense, we could say that all designs are likely to share space. In fact, there are many pieces that I have designed that fit equally in both Contract spaces and the home. What is worth mentioning is that, when we talk about Contract, the capacity for stacking chairs is key to the use of space. Luminaria Canut, diseñada para Estiluz./ Canut luminaire, designed for Estiluz Papelera Biel, de Made Design./ Biel wastebasket by Made Design Sillón Frac de Loyratime/ Frac armchair by Loyratime


spaincontract29
To see the actual publication please follow the link above