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Conca i Marzal personalizan la decoración según el estilo de cada local. Hotel Barceló Raval. Barcelona. España. Conca i Marzal personalize the decoration per the style of each room.Barceló Raval hotel. Barcelona. Spain A made-to-measure solution for hostelry premises We will outline in this piece how Conca I Marzal, a design studio based in Valencia, has created interior designs for Heineken premises throughout Spain by creating a made-to-measure solution for each area within the common denominator of the brewery brand. The brewing group Heineken decided to generate a brand image with current and quality design in its premises and therefore contacted six years ago, the Conca i Marzal studio, which specializes in the interior design of bars and restaurants, to manage the design project and to execute a unique bespoke project for each space with always different and unrepeatable results. Since then, this Studio has directed its entire team - made up of industrial designers, graphic designers, technical architects and interior designers - to devise, first, and then to put into action integrated interior design concepts for each establishment. “There will never be two equal interventions, so it is essential to adjust 30 spaincontract. Proyecto/Project. Conca i Marzal the design to each premise whether the design is contemporary, classic, Nordic, rustic or industrial,” it said. By adopting this approach the possibilities can be infinite and they range from vertical gardens to furniture, design bars and separating elements, terraces and a long etcetera that suits the chameleon character of Heineken and its establishments. Thinking about the needs of each space When tackling a project, Conca i Marzal always thinks of the style, the needs and the characteristics of the space in question. With direct input from the customer, the Studio visually plans the design of the entire premises. “We design the furniture and the decoration, we facilitate them and then we adapt them to each establishment. We never design two elements the same. “ Thus, each room offers a new and exclusive interior. “It’s not simply filling the spaces with Heineken logos, but rather trying to enhance subtly the brand through the signage and by always playing about with the green colour so characteristic of the image of the beer brand,” they explain. Working in a comprehensive way allows you to tailor a space consistent with the owner’s instructions and to include the brand image of Heineken without it being invasive, increasing the commercial impact of both brands. In this way, both parties benefit from the reputation of the other with a positive impact both in terms of image and of the final objective.


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