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Restaurante Nozomi, Valencia./ Restaurant Nozomi, Valencia. Foto/Photo ©Masquespacio ¿Cuáles son vuestros próximos proyectos en diseño de espacios? Chris: Estamos trabajando en Hikari Yakitori Bar, el segundo restaurante de los dueños de Nozomi. También acabamos de terminar la nueva tienda Gnomo, en Valencia, donde hemos hecho todas las lámparas a medida, trabajando 40 spaincontract. Coffee Break. Masquespacio mano a mano con el herrero para lograr lámparas especiales y únicas que consigan que el espacio destaque por sí mismo. A escala internacional, también estamos trabajando con unos supermercados gourmet en Alemania, Colonia y en Portugal estamos abordando un proyecto integral de diseño: branding, dirección de arte, consultoría de diseñadores, web y un nuevo producto. Estamos en una fase inicial de contactos con una cadena extranjera de hoteles, para desarrollar las habitaciones y las zonas comunes. What kind of projects did you undertake at the start? Ana: We started by calling our work “democratic design”. We realized that, to be employed we had to offer low prices and be cheaper. This is how we started, doing Low Cost things. Chris: At that time, I undertook a market study and we decided that our work would be oriented to interior design for the home. With our “democratic design” we could access customers who could not afford to buy a new home but would like to renovate. At first, we focused on that: residential decoration. Ana: We launched into the market in test-trial mode. It was the first hotel project that opened our eyes and showed us that what we really liked was the contract, not the home. Chris: The road to do the first project was really a turning point in our career. It was not easy. Many misunderstandings, projects that did not end well and even great disappointments. In the end, we realized that charging a fee is essential to asserting your work and your opinion. Ana: For many years, I always said that we “ate paper”, because the work we did, most of the times poorly paid and with many obstacles, pleased the media when they received the information. Chris from the beginning was very aware of the importance of communicating each completed project, and that gave us the energy to know that we were not mistaken. It told us “to keep on going, that you are doing well”. And thanks to that view today we are where we are, because if not, we would have thrown in the towel much sooner. How has the importance of design evolved in the hotel and catering industry? Ana: About six years ago, the hotel industry was not aware of the importance of interior design for its business. Now, you either invest in it, or its lost. The public is looking for more than good food. You want to live experiences, and interior design can provide them. The future of design is in our hands. If we do a good job that really works for the entrepreneur and does not ruin him many more will realize the importance of design. And the press is the perfect channel to publicize these projects. To tell that there are places where the design of the place is really taken care of, as well as being its food. A case like Nozomi which has been published in major international design media gives a major boost to the business but also to the trade, showing everything that can be achieved by entrusting your restaurant to design professionals. Chris: We had to stand out. We could not do the same as the rest. We were never able to work through contacts, so we needed to do things that people would recognize and seek. If we do not do something that involves a major inflexion point, then no one hires me. We accept each project on that basis, and each one Se conocieron en Valencia pero ninguno de ellos nació allí: Ana Milena Hernández es de Bogotá y Christophe Penasse de Bélgica. Encontraron en la capital del Turia un espacio en el que conocerse, trabajar y desarrollar su carrera. Él, formado en Marketing y Relaciones Públicas, supo abrirse hueco a pesar de su limitado español, y emplear sus conocimientos para dar alas a la inmensa creatividad de ella, diseñadora de interiores. Así decidieron fundar un estudio de diseño, comunicación y marketing al que llamaron Masquespacio. Después de seis años, son uno de los estudios más mediáticos y conocidos a nivel nacional e internacional. Su diseño de interior del Nozomi Sushi Bar (finalista en 2015 de los Restaurant & Bar Design Awards 2015), el Valencia Lounge Hostel, o su campaña y dirección de arte para LZF -Premio Red Dot de comunicación en 2016-; son solo algunos de los proyectos que les han dado más fama. Pero se abrieron paso solos, en pleno inicio de la crisis, sin contactos, sin amistades, y repartiendo flyers por Valencia. Lounge Hostel, Valencia/ Lounge Hostel, Valencia Foto/Photo ©Masquespacio


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