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--- ARestaurante Bar 270º. (Hotel Barceló).
--- ABar restaurant 270º. (Barceló hotel).
Eva Ballarin es experta en Horeca y Turismo,
investigadora y divulgadora independiente
de tendencias, innovación
y estrategia en turismo, hostelería y
restauración, con más de 150 conferencias
pronunciadas (online & offline). Es
también la fundadora y directora de HorecaSpeakers,
la primera plataforma de
divulgación en español específica para
hostelería; y ha dirigido el Congreso HIP
en 2017, 2018, 2019, 2020, y lo hará también
en 2021. De ella se dice que es la
mujer más influyente del momento en el
sector Hospitality.
Eva Ballarin is an expert in food service,
hostelry and tourism (horeca), an independent
researcher and disseminator of
fashion trends, innovation and strategy
in tourism, hotels and restaurants, with
more than 150 lectures delivered (online
& offline). She is also the founder and
director of Horeca Speakers, the first dissemination
platform in Spanish specifically
created for hospitality; and she has
led the HIP Congress in 2017, 2018, 2019,
2020 and will do so again in 2021. It is
said of her that she is the most influential
woman in the hospitality business at
present. el `terraceo´ tiene posibilidades de ser un `trendig topic´ muy recurrente en nuestros instagrams
durante 2021. Tendencias con un objetivo: seguir convirtiendo los espacios en cajas de experiencias…
lo más seguras posible.
By Eva BallarIn
43 The interaction with what surrounds us creates our reality. This is the holistic vision of experience
through space, which helps our business turn spatial volumes into memorable experiences.
As if it were a “box of experiences”, hotels and restaurants cover floors, walls and ceilings to
accommodate elements that, from with interaction, generate sensations.
We are witnessing an interesting discussion about hotel and catering business models, where
which we establish the priorities of sustainability, technology and personalization; but in the new
buildings there is a new distribution of human flows and the adoption of greater security guarantees
that also have to be included into the economic business model.