--- AElegantes composiciones de indudable estética urbana y serena son el denominador común en las habitaciones.
--- AElegant compositions of undoubted urban and serene aesthetics are the common denominator in the bed-rooms.
32 spaincontract. Proyecto/Project Hotel Sercotel Ayala
By Ana Valdés
43 “Sercotel Hotels asked us for a functional, modern and urban
establishment. A place to rest after a day of tourism or work. Both the
rooms and the common areas respond to the needs of diverse audiences
who have very different objectives for their visit. The city of Bilbao itself
has been the inspiration for the design,” says Juan Luis Requena, founding
partner of the Requena y Plaza studio, and the person in charge of
the interior design at Sercotel Ayala, a recently opened new-build hotel.
Sea and industry merge into the character of Bilbao, a contemporary
and welcoming city, surrounded by mountains and crossed by its estuary,
with an historic old town and avant-garde buildings. Earthy and blue
tones, metal and wood, and unique pieces of furniture that, with their
careful design, splash the rooms of the Sercotel Ayala with colour.
Seven floors, 61 rooms and common areas that include the breakfast
room, the lobby-reception area, the entrance hall and bar were the subjects
of the Requena y Plaza project.
The Ayala hotel operates under the flagship brand of the Sercotel Hotel
Group: Sercotel Hotels. It is the brand for urban hotels. Nicolás Lleixa,
corporate, commercial and marketing director of the group, explains
the characteristics of the brand’s image, where the interior design acts
as a configuring element: “the hotels under the Sercotel Hotels banner
are oriented towards urban leisure and corporate clients, they integrate
branded items and products in their overall aesthetic style. These are
elements that aim at providing a service, such as the reading spaces that